In order to maintain low net costs, all costs related to the specific operation of each channel are directly transferred to the customer through a booking fee.
Viva Aerobus offers a wide range of distribution channels to meet the needs of different customer segments specific to the Mexican market, however, for each operated channel, all the costs related to it are directly transferred to the customer through the payment of a booking fee in order to keep net costs low.
The Company use its website, www.vivaaerobus.com, as its main distribution channel, since this is the lowest cost channel for the Company and its customers; enabling the latter to purchase tickets and services without paying additional booking fees, in contrast to making their transactions at bus stations, airports and through call centers.
Passengers purchasing tickets through Viva Aerobus’ outsourced call center, airport ticket offices or for charter flights pay fees that generate additional ancillary revenue. The Company also distributes tickets through both traditional and online travel agents. However, Viva Aerobus avoids costs by having travel agencies book directly through the official website and requires prepayment to avoid costs related to credit, collections, and industry payment schemes.