Is the leading ultra-low-cost carrier in Mexico and Latin America, driven by its business model grounded on a lean operating structure, hand-in-hand with a growth strategy focused on maximizing profitability step by step, targeting the Mexican market of passengers visiting friends and relatives (“VFRs”), as well as business travelers from small and medium enterprises (“SMEs”), especially those travelers who are currently traveling by bus and/or are price sensitive.
Viva Aerobus was incepted on June 2006 through an alliance between Grupo IAMSA and Irelandia Aviation, fully tapping on both Irelandia Aviation’s expertise in the development and operation of the ULCC (ultra-low-cost carrier) business model and the knowledge Grupo IAMSA has regarding the Mexican transportation market. Viva Aerobus’ core offices are in Monterrey.
Viva Aerobus holds a strategic relationship with Grupo IAMSA, a Mexican transportation conglomerate that operates the largest fleet of buses in Mexico with more than 80 years of experience. By means of this alliance, Viva Aerobus can engage with roughly 260 million bus passengers in more than 300 bus stations scattered across Mexico.
Viva Aerobus currently does not have a defined dividend policy, since it intends to reinvest the profits generated by its operations to finance the Company’s growth and development.
The Company’s external audit is KPMG.
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