Viva Aerobus is the leading ultra-low-cost carrier (ULCC) in Mexico and Latin America, with the lowest cost per seat and adjusted cost per available seat of any publicly-traded airline in the Americas, implementing a successful business model focused on operational simplicity and creation of value, which enables it to maximize profitability at a route level and drive demand by tapping into its ultra-low-cost structure and its unbundled service offering to provide the lowest base fares in the markets where it operates.
The Company targets Mexico’s large market of price-sensitive leisure passengers and passengers visiting friends and relatives (“VFRs”), as well as business travelers from small- and medium-sized enterprises (“SMEs”), with a special focus on travelers currently traveling by bus. Additionally, Viva Aerobus draws on its long-term strategic relationship with Grupo IAMSA by creating opportunities for travelers to switch from long-distance bus travel to air travel.
Since its inception in 2006, Viva Aerobus expanded its fleet from 2 to 50 aircraft. The Company’s unique business strategy, coupling the deployment of a proven international ULCC business model with its long-term strategic relationship with Grupo IAMSA, and the solid economic and demographic fundamentals of the Mexican operating environment drives its profitability.
This result in: i) bolstered demand, ii) higher number of customers, iii) greater earnings from ancillary revenue and lower costs through a larger operating scale, and iv) lower fares.
The Company’s core revenue strategy is to maintain the lowest operational costs in the markets it serves, while adding new profitable routes to its network, increasing flight frequency and bolstering passenger traffic.
Provides access to more than 300 bus stations across Mexico and a multi-modal offering that includes bus and air travel in a single bundle.
Viva Aerobus has a dynamic, innovative, and flexible organizational structure focused on generating profitability. Since its creation it has operated under the highest safety standards, in accordance with the Company’s core principles.
Viva Aerobus is led by a highly experienced team of professionals who have delivered sustained growth and have contributed to the improvement of the Company’s key performance indicators.
Such as: customized flight bundles, seat selection, priority check-in, priority boarding, in-flight services and products, booking flexibility, among others.